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Does small business really need a website?

Your competitor has a website.If you are in direct competition with another business that has a website, they have a clear advantage - especially if they are adequately marketing their website. A website is a great way to level the playing field.

When you publish or rely on a third party platform, you are at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might loose the ability to connect with your audience. Yet when you run your own website, you're in control. Therefore ,Begin with your website. It’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.

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These days, if you don’t possess a responsive website design, you’re not only going to lose numerous potential visitors and consumers. You’re likely to fall behind your competition when it comes to SEO, conversions, and sales.

Wouldn’t it be much easier for your target audience to find your business online if you only have a single home address, meaning just one main website URL? Whether they’ll be using their tablet to access the Internet or surfing on their smartphones while at work, they can easily locate you. .

Since ecommerce site owners are all scrambling to impress the top search engine Google, you have to take note of what Google wants. If you research about responsive designs and SEO, you’ll discover that Google puts these mobile-optimized responsive sites first on mobile search results. And because you’ll be using a single URL, it’s easier for Google to index your content.

More than 20% of emails are opened on mobile gadgets. The same figure applies to Google searches. What’s more, social media and ecommerce on mobile devices are both strengthening by the minute. Don’t let your business eat the dust..

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